In the world of sales, the ability to effectively communicate, negotiate, and understand products is imperative. While traditional training methods often involve presentations and role-playing, integrating games and activities into sales training can be a game-changer. These interactive approaches not only enhance engagement but also foster skill development in a more immersive and enjoyable manner.

In the dynamic world of sales, regular training is essential. Whether you’re adapting to emerging trends, changing circumstances or new technology, continuous learning is an important part of staying ahead of the curve and optimizing sales performance. Sales games make training fun and interactive. They’re an effective way to help your sales teams develop and retain new skills.

Time is a finite resource, and how we manage it directly impacts our productivity and overall well-being. In a world filled with distractions and competing demands, stopping the cycle of wasting time requires intentional effort and effective strategies. This means working when you need to work, enjoying time away from work, and prioritizing your actions so that you accomplish what you want to accomplish and have time to have the life you want as well.

Looking for a fun and effective way to boost your sales team’s communication skills? Try the Elevator Pitch Challenge! This engaging game will help your team members refine their ability to deliver concise and compelling pitches, a critical skill for any successful salesperson.

Media sales is a competitive, fast-paced field that requires constant refinement of skills to stay ahead. One effective way to enhance your sales abilities while keeping training engaging is through the Pitch Perfect Challenge. This interactive sales training game simulates real-world scenarios, helping media sales professionals sharpen their skills, build confidence, and improve their ability to close deals—all in a fun and dynamic way.

It’s not just what you say; it’s how you say it. In fact, what you say matters a lot less than how you’re perceived, especially in sales. You have to exude confidence and calmness when calling on prospects. Because, if you don’t, they’ll pick up on it, and you won’t be seen as trusted and valued. If you can master eye contact (including eyebrow gestures), facial expressions, torso and arms behavior, and leg activity, you’ll be on your way to a successful appointment.

Negotiation is at the heart of every advertising sales job. Whether you’re working with small businesses or global brands, your ability to negotiate well can make or break a deal. It’s more than just getting to “yes.” It’s about creating value for both parties and ensuring long-term partnerships. Let’s dive into some creative techniques and strategies to sharpen your negotiation skills and boost your sales success.

In the competitive world of media sales, the ability to negotiate effectively is one of the most critical skills for success. Media sales professionals often face high-stakes scenarios where they need to balance meeting client needs, achieving revenue goals, and maintaining long-term relationships. Negotiation, in this context, is both an art and a science—one that can make the difference between closing a transformative deal and losing out to a competitor.

In media sales, your ability to build relationships, influence decision-makers, and close deals depends as much on how you communicate as what you say. While seasoned sales professionals understand the fundamentals of body language—eye contact, posture, and mirroring—true mastery involves recognizing the subtle cues that reveal client intent, controlling your own nonverbal signals, and using advanced techniques to create trust and urgency.

Over the last few weeks, I’ve developed three top-tier, comprehensive courses. These aren’t the typical courses you see that skim the surface. These are thorough, deep-dive, results-driven courses designed to drive sales performance. And while we put the finishing touches on these, I’m crafting a fourth course that’s built around a powerhouse collection of templates I use in my own business. This one will take time, but when it’s ready, it will be the ultimate playbook for sales leaders, equipping them to empower their teams to hit ambitious targets.

One of the biggest mistakes that salespeople make is leading with their product. To understand why, you need to be aware of the four levels of value. We talk about four levels of value creation. Each level contains the ones lower levels, and transcends them to create even greater value. As you move up through the levels, you are a better salesperson and can better meet your clients’ needs. Once you reach level 4, you can differentiate yourself, gaining the ultimate competitive advantage.

Our presentations to our clients should be DIALOGUES not MONOLOGUES. Far too often, we ask for money by spouting all we know about our stations and our advertising in general. We talk about us, us, us instead of them, them, them. Turning monologues into dialogues is not difficult. We can begin the path to “Yes” by getting small agreements throughout our presentation. We get these “mini-contracts” by using “check-in” questions. Here are some examples:

Too many sales reps are dull in their sales conversation. You can blame this on onboarding processes that gaslight reps into believing that their company and solution are the most important things. This establishes parity with competitors, meaning one salesperson is no better than another. Instead of being average and turning yourself into a commodity, aim to be a more dynamic, engaging salesperson.

A business proposal can bridge the gap between you and potential clients. Done correctly, it will outline your value proposition and persuade a company or organization to do business with you. Here, we’ll take a look at the various kinds of business proposals and go over how to write one. We’ll also see some ideas and examples to help guide yours.

I am never without a book, whether it’s a hardcover or an audiobook. If I’m doing anything that allows me to listen to a book, you’ll find me with an audiobook. I used to buy books for my clients, only to see them collect dust, unopened and unread. Right now, the One-Up Book Club is on its second round. The first five books include Nate Silver’s On the Edge, How Migration Works by Hein de Haas, Overruled by Neil Gorsuch and Janie Nitze, Minds Wide Shut by Garry Saul Morson and Morton Schapiro, and Nexus by Yuval Noah Harari.