The Olympic motto, “Citius, Altius, Fortius – Communiter,” roughly translated to “Faster, Higher, Stronger – Together,” reads like a motivational quote for sales teams and their leaders. But that’s not the only inspiration that can be taken from the Olympics and the many ways that athletes prepare themselves for the rigor of the Games.

Sales teams are vital to business growth, yet they often face high turnover and low morale. Effective sales training programs not only enhance performance but also play a crucial role in boosting employee morale and retention. Investing in sales training provides salespeople with the skills and confidence they need, reducing stress and increasing job satisfaction. Research indicates that companies with robust sales training programs experience significantly lower turnover rates, with improved employee income and retention.

Motivation is a big factor in sales, and it should be simple. But is it? If you’re in sales and honest with yourself, you know that self-excuses are everywhere. All sellers have rationalizations that follow them around like a bad cold if they allow it. This isn’t a good time to approach XYZ client. They won’t want to buy this. This costs too much.