Missing the Forest for the Trees: Leading vs. Lagging Metrics
Too long, didn’t read: Goodhart’s Law should be used for leading metrics, but lagging metrics make great targets. In fact, the further downline you go, the better they get (to a point). Today we are going to be talking about a topic I have been exploring for a while: Goodhart’s “Law”. For those of you who are unfamiliar, the adage goes “when a measure becomes a target, it ceases to be a good measure.”
Let’s Call It a Retention Review
We have all heard about the Great Resignation. The notion that many people are leaving their job or not returning to work has been a persistent theme of 2021 and 2022. There are any number of theories as to the cause of this trend: Pay scales were too low. Government benefits were too high creating a disincentive to work. People were fearful of getting sick and/or bringing the virus home to members of their family.
In-Person Events are Back. What do Marketers Think About It?
SmartBrief surveyed marketers about in-person events now that mask mandates have been lifted across the country. A lot has changed since last summer. The in-person events industry was crushed in 2020. About 83 million people had to change plans when the pandemic hit, per Forbes. Two years later, live events are making a comeback, but SmartBrief’s most recent survey of marketers finds
Three Steps to Engineer a Better Sales System With CPR
It is 4:20 p.m. on a Friday, and one of your largest advertising clients calls and tells you that they want to promote a special for an upcoming holiday in two weeks. They have a six-figure budget, and they need you to present it to their board members the following Tuesday. What do you do? Call a quick huddle with your leadership team? Gather every promotional flyer and email over an outline of where you will place those ad dollars?
Why You Need to Rethink Your Approach to Power in the Workplace
Any treatment of the topic of power in the workplace is sure to generate energy. (OK, sorry for the bad pun.) Add in guidance that the pursuit of power might be healthy and lead to personal, group and organizational success, and, well, the discussions are sure to become high-voltage. (Stop me.) Yet, I argue that your relationship with power — specifically cultivating power — is essential for your success and the success of the people around you.
Six Practical Ways to Help Your Team Make More Sales
As a sales manager, it’s important that you continually take new courses of action to help your team generate more sales. Here are six practical methods you should consider. 1. One-on-One Coaching By helping your sales representatives to become more skilled and confident in their approaches, regular coaching is crucial. Yes, as a sales manager you’re sure to have a busy schedule, so finding the time to coach your team to assist them in their skills and confidence levels may be difficult. But don’t lose sight of the end goal.
Sales Managers: Power of Belief + Encouragement
(By Loyd Ford) The power in sales starts with what you believe. It’s in what your local sellers believe, too. To flip around the old saying, “If you believe it, you will sell it.” Every single person on your team wants to win. The difference between those sellers at the top of their game and those in the middle or dragging up the rear comes in what each one thinks actually produces winning for them.
Is It Time to Restructure Your Sales Operation?
Perhaps as a sales manager or sales executive, you have pondered the question, “Is it time to restructure my sales operation?” When you’re not getting the results you need from your sales team, it’s certainly tempting to consider restructuring how you’re going to market. How to Determine If You Should Restructure Your Sales Team Getting breakthrough performance from a new approach is very appealing
Effective Leaders Share the Spotlight with Their Teams
Many executives make decisions alone and take credit for every win. Research by Yuan Zou and Ethan Rouen shows how leaders—and their companies—directly benefit when they engage and elevate colleagues. During a 2017 Amgen earnings call, CEO Robert Bradway began answering an analyst’s question, then turned to colleague Sean Harper and said, “Sean, I’ll let you talk about the specifics.”
Failed Sales Strategies: Why They Happen
Frustrated with failed sales strategies? You put together a robust sales strategy—a strategy that you worked extremely hard on and believed to be near flawless—only to see it fail in the long run. Frustrating, right? In my years of consulting, I have rarely (and I mean rarely!) come across a seriously flawed sales strategy. However, I have come across many (and I mean many!) sales strategies which ultimately fail.
Beating the Curse of the Democratic Leader
You are a modern leader, one smart enough to engage your team, improving their plan by allowing others to contribute to their decisions. Some of your team’s contributions are valuable, with many ideas stemming from their different views and experiences. Because you invite them to own and participate in certain decisions, your team is more committed to the plan.
6 Elements of a Sales Process Flowchart
If your sales reps had an expertly crafted, clear-cut sales process, how much would their sales performance improve? Using a company-wide sales process flowchart gets your whole sales team on the same page. Maintaining consistent sales processes across your team enables you to seamlessly manage sales company-wide and easily refine processes. If your sales reps are clear on the language and steps they need to follow to successfully sell more, your company sales will skyrocket.
Lower Resistance to Change by Following These 2 Simple Truths
Weaving Influence is a full-service digital marketing agency. Since launching 10 years ago, Weaving Influence has helped clients launch more than 150 books, carving its niche in working with authors, thought leaders, coaches, consultants, trainers, nonprofit leaders and speakers to market their services and books. This post is by Ken Blanchard and Randy Conley. Have you and your team been experiencing any change recently?
Attention, Leaders: Wake Up and Listen to Your Employees
Let me say first that I know what you’re going through, and I feel for you. The challenges these past two years have been great, and the messages ringing ceaselessly in your ear are deafening, even discouraging. Though there are many refrains, there’s that one that says, in a crisis, that you are the one who is supposed to have all the answers. I know how daunting that feels.
3 Competencies You Need to Lead This Year
The new world of work that we face in 2022 requires new leadership competencies. For example, many employees are struggling with mental health issues. As leaders, you must develop the competency of emotional intelligence so that you can create authentic and deep connections with your employees and support their mental well-being. In this new video, learn more about this and the other leadership competencies you need to lead in 2022.