As a media sales professional, your words are your weapons. They’re the tools you use to persuade, influence, and close deals. A well-crafted email, a compelling proposal, or a persuasive pitch can make all the difference. Why Writing Matters in Media Sales Clear and Concise Communication: A clear and concise message ensures your audience understands your point, leading to faster decision-making and increased efficiency.

Sales managers and reps face immense pressure to deliver results—understanding how to operate within your Overton window could be the key to career survival. I am not typically drawn to political discussions. In my experience, politics can often lead to negativity and unnecessary stress. The last time I watched political news shows, it was during the Clinton administration. Instead of television news, I prefer reading The Economist or other well-regarded publications that focus on insights rather than divisive opinions. I have a theory that we often get the leaders we need at a particular time rather than the ones we necessarily want.

Let’s talk about B2B lead generation. It sounds complicated, right? But it’s really just a fancy way of saying, “finding the right people for your business and getting them interested in what you offer.” The challenge? Not all businesses are the same. What works for a software company probably won’t work for a manufacturing firm. That’s why you need a different approach for different industries.

Sitting there, sipping on your fourth coffee, staring at your CRM like it’s about to magically sprout leads. Hitting refresh on your inbox like the sales gods are about to drop a golden opportunity straight into your lap. Your pipeline? Drier than a gas station turkey sandwich. Your sales team? One bad month away from collective burnout. Your boss? Asking why leads aren’t flowing in like the Nile while you try not to throw your laptop out the window.

These are examples of objections we often hear in the middle to the end of the sales cycle. One thing that hasn’t changed in the wake of COVID-19 is the necessity of sales professionals to respond effectively to buyer objections. Objections are explicit communications from a prospect that they are resisting or not planning to move forward with a purchase, which become a barrier to advancing and closing the sale.

I’ve seen a series of posts offering tricks and techniques to eliminating objections. Every day, we see experts commenting on objections, “how to overcome them, how to handle them, how to eliminate them.” Objections are often positioned as a battle between sellers and the customer, with our objective to prevail, defeating the customers’ objections

In the fast-paced world of media ad sales, time is our most valuable asset. As a General Sales Manager, balancing the constant flow of new leads, client meetings, team management, and strategic planning is a daily challenge. Over the years, I’ve learned that success doesn’t come from working longer hours; it comes from managing time efficiently.

In a rapidly evolving sales landscape, the question remains: Will AI replace human relationships, or will human interaction continue to dominate? We are racing toward a critical decision about technology and human interaction, one that could create a divide between technologists and those who prefer human engagement. It has been said that GPT was released to acclimate us to artificial intelligence.

In the bustling world of media ad sales, a veteran General Sales Manager (GSM) is akin to a seasoned captain steering a ship through ever-changing waters. As digital waves crash and consumer winds shift, how can you, the experienced captain, lead your crew to success? Let’s dive into a story that illustrates the journey and uncover strategies to enhance your team’s performance and boost sales.

As an executive leadership coach, I’ve had the privilege of working with leaders from various backgrounds and industries. One thing I’ve consistently observed is that exceptional leaders share a common practice – they regularly ask themselves thought-provoking questions. These questions serve as a compass, guiding them through the complexities of leadership.

As an executive leadership coach, I’ve witnessed the profound impact of mindset on leadership. Your mindset, whether it’s a growth mindset or a fixed mindset, plays a pivotal role in determining your effectiveness as a leader. In this blog post, we’ll explore the concept of mindset, its influence on leadership, and how you can harness the power of a growth mindset to enhance your leadership capabilities.

Brilliant leaders recognize that having all the answers isn’t the key to success. Instead, they use inquiry and collaboration to discover insights and create effective solutions. Acknowledging their limitations and seeking others’ input, they nurture an atmosphere of growth, curiosity, and joint problem-solving.

We all know how important it is to prospect consistently and to do the work before you present so you are well-prepared every time you see a potential client. The business of sales is largely about being connective, highly relational, and consistently appearing helpful to potential clients until they think of you as “in their inner circle.”

It’s crucial for every successful leader to understand the motivations and drivers of their direct reports. The best leaders take the time to regularly check in with their team members and ask the right questions to gain valuable insights into how to support and motivate them.

Whether it’s criticism, embarrassment or unresolved conflict, anything threatening credibility, self-worth or identity can trigger defensiveness. High-level leaders aren’t immune to wanting to shield themselves from vulnerability. The first form of self-protection is defensiveness. Rather than protecting the leader, defensiveness has the opposite effect: exposing insecurities and making the leader seem arrogant or unapproachable. Here are four ways leaders can stop being defensive and create a more collaborative culture.