Executive Summary
AI is transforming media pricing by enabling real-time, data-driven decisions that replace static rate cards with dynamic, audience-based models. This shift empowers ad agencies to plan smarter, more efficient campaigns while offering local media reps tools to personalize pricing, speed up sales cycles, and prove ROI. While it reduces manual negotiation, it increases transparency and performance forecasting. Embracing AI in pricing is no longer optional—it’s a competitive advantage for those who adapt quickly.