In the ever-evolving world of advertising, choosing the right media platform can make all the difference. Whether you’re looking to reach a broad audience with television or tap into niche markets with podcasts, every media type offers unique advantages for advertisers. Our in-depth PDF guide, Why Media?, breaks down the benefits of various advertising platforms—from traditional outlets like newspapers, television,

Market Size: The US pediatric healthcare market is estimated at $15.32 billion in 2024, projected to reach $18.64 billion by 2029, growing at a CAGR of 4% (Mordor Intelligence). Total child population in the US: Approximately 74 million, with larger distribution in Urban areas with higher population density (Source: US Census Bureau). Insurance coverage: Approximately 90% of children are insured (Source: Kaiser Family Foundation)

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Benefit selling is a sales approach that emphasizes the results and value of a product or service. Rather than focusing on what an ad space is—such as a 30-second TV spot or a full-page magazine ad—it focuses on what it does for the client, like boosting brand recognition, increasing foot traffic, or generating leads.

Information Asymmetry has been a powerful tool in buying/selling almost from when Eve convinced Adam to take a bite of an apple. Centuries ago, Francis Bacon said, “Knowledge is power.” We’ve always tended to wield that knowledge as a weapon, creating advantage to us. Information asymmetry occurs where one party has a disproportionate informational or material knowledge advantage over the other party.

No, this isn’t a post on the importance of retention/renewal/expansion, though the underlying principles can impact retention/renewal/expansion. It’s a very different focus on our customers, what they mean to us and what we mean to them. This came up in a discussion, someone was asking about Partners In EXCELLENCE, our GTM process, and our strategies. I mentioned, offhandedly, that we have a principle underlying everything we do. I said, “We are driven by creating customers for life!”

Used strategically, body language can emphasize your argument and make it resonate with your audience. Want to really drive a point home with your prospect? Consider walking a few steps toward them. Nodding, smiling, and maintaining eye contact will create a positive and receptive atmosphere. And making small, restrained gestures can project an air of authority and confidence.

The ability to read body language signals and respond accordingly is an important weapon in a salesperson’s arsenal. As a salesperson, you should be actively seeking to “hear” your prospect’s body language, as much as you’re listening to the words they’re saying. ‍When you see someone smile, you know instinctively that they’re happy (or at least indicating positive feelings to you). You know the proper response is most often to smile back.

Are your cold calls falling flat because you’re making simple mistakes? The salesperson called me, but I couldn’t talk at that moment. I was busy focused on something and was unwilling to stop, although I usually take cold calls. If you make cold calls, you should take them because you may learn from different approaches.

In media sales, your ability to connect with clients on a personal level can make all the difference. Whether you’re pitching to a high-stakes client or nurturing a long-term relationship, mastering body language is essential. While words can convey information, your body language often speaks louder than anything you say, influencing how clients perceive your confidence, credibility, and trustworthiness. Here are some expert tips to help media sales professionals leverage body language for more successful interactions.

As a B2B SaaS content strategist, I‘ve found myself on the receiving end of countless cold calls, especially after signing up for industry reports. It’s always a strange experience that keeps surprising me. Just last week, after downloading a marketing automation whitepaper, my phone lit up with calls from eager software representatives.