A number of industries and potential advertisers can benefit from grant money. Nonprofit organizations usually rely heavily on grants to finance operations and special projects, but the media can also benefit from these funds. Partnering with a nonprofit organization to apply for grant money gives your station a chance to help the group reach its goals, while generating revenue for your station.

Weather forecasting has been around since the 1700s, when the nation’s livelihood literally depended on the weather. Benjamin Franklin published his own weather reports, as did Robert B. Thomas, whose Farmer’s Almanac is still published to this day. As technology supported new media like radio, television, and the Internet, weather was always a staple of any news broadcast—though today’s

Television remains the most popular choice for national and international news, despite the growth of online news sources. There has been continued expansion of news time on local television, setting a record high in 2010. During that time advertising on local news programs contributed 46.8% of the average station’s revenue, according to a survey of news directors.  Although TV viewership has increased overall, both local morning and late night time slots experienced the most growth in 2011.

Americans lead media-driven lives, and technology is always changing how businesses can communicate with consumers. Not so very long ago, advertisers were limited to static media like billboards, newspapers, direct mail, and the Yellow Pages; radio, television, and cable followed. Social media and the internet are the newest tools in the box. With all these options, it can be hard to choose what to...

Studies reveal a startling paradox: 82% of leaders believe they’re supporting their teams effectively, yet only 38% of employees feel genuinely supported. Moreover, this disconnect stems from what initially appears to be a positive leadership trait – what I call “the protection paradox” – the desire to protect teams from challenges. However, this well-intentioned shield ultimately becomes the very barrier that stifles growth and erodes trust. As an executive leadership coach working alongside pioneering organizations,

As a sales manager, it’s crucial to avoid common pitfalls that can negatively impact team performance. Here’s how to navigate ten key mistakes: Assuming Everyone Works Like You: Establish clear KPIs to guide different working styles. Hiring Based Solely on Experience: Prioritize performance over experience. Delaying Firings: Act quickly when someone isn’t performing. Failing to Identify Bad Reps: Remove toxic or unproductive reps promptly. Relying on Activity over Results: Focus on outcomes, not just activity. Allowing Low Win Rates: Coach reps, but don’t tolerate chronic underperformance.

Often, when I talk to managers, they tell me how much time they spend coaching. They tell me stories of meeting, weekly, with their people, doing reviews, pipeline discussions, activity discussions—-all sorts of “coaching meetings.” They say, “Dave, coaching is important and we are spending a lot of time coaching…..”

Kroger is expanding its Our Brands portfolio with a fresh lineup of trendy, affordable products under its Kroger, Private Selection, and Simple Truth labels. The new offerings reflect the supermarket chain rsquo;s commitment to innovation, customer preferences, and budget-friendly quality.

Omnicom and Publicis report that advertising spending remains stable in early 2025, with clients continuing to invest to maintain brand strength despite economic uncertainty. Both agencies caution that volatility in inflation, tariffs, and geopolitics may impact future spending, but Q1 growth was solid—7% for Omnicom and 4.1% for Publicis in the U.S. Clients are taking a wait-and-see approach for the remainder of the year, holding off on major new investments until conditions clarify. Analysts warn that a potential decline in consumer spending could lead to modest reductions in ad budgets later in 2025.

Radio remains one of the most trusted and emotionally connected media platforms, reaching nearly 60% of adults 18+ each day for over two hours, according to The Media Audit. In a down economy, radio’s presence in consumers’ daily routines—especially while driving to shop—makes it a powerful, real-time influence on purchase decisions. Stations that highlight their local impact, personal connections, and advertiser success stories will be best positioned to retain and grow revenue even as budgets tighten.

Television remains the most powerful and trusted medium, reaching over 90% of adults daily who watch for more than 4 hours on average, according to The Media Audit. In a down economy, TV’s ability to deliver high-impact advertising alongside trusted news, live sports, and shared cultural events makes it an essential platform for driving brand visibility and purchase intent. Stations that emphasize TV’s reach, emotional connection, and proven ROI—while offering smart packaging and local insights—will help advertisers stay strong through uncertainty and position themselves for faster recovery.

Omnicom and Publicis report that advertising spending remains stable in early 2025, with clients continuing to invest to maintain brand strength despite economic uncertainty. Both agencies caution that volatility in inflation, tariffs, and geopolitics may impact future spending, but Q1 growth was solid—7% for Omnicom and 4.1% for Publicis in the U.S. Clients are taking a wait-and-see approach for the remainder of the year, holding off on major new investments until conditions clarify. Analysts warn that a potential decline in consumer spending could lead to modest reductions in ad budgets later in 2025.

In a challenging economy, newspapers and their websites remain one of the most trusted and effective platforms for reaching engaged, optimistic, and influential consumers. According to The Media Audit, newspapers reach over 40% of adults daily, with readers spending more than an hour each day with content and showing 10% higher financial optimism than the general public. For advertisers, staying visible in this trusted, community-rooted medium is not just smart—it’s essential for maintaining relevance, credibility, and market share.

U.S. retail sales rose 1.4% in March 2025, driven by auto purchases and supported by tax refunds, lower gas prices, and modest income growth. While the National Retail Federation forecasts core retail sales to grow up to 3.7% this year, consumer confidence remains shaky amid ongoing tariff uncertainty and global trade disruptions. For local media, this presents short-term ad revenue opportunities in sectors like auto, home improvement, and financial services. However, advertisers are expected to be cautious and demand more ROI-driven, flexible advertising solutions.

U.S. retail sales rose 1.4% in March 2025, driven by auto purchases and supported by tax refunds, lower gas prices, and modest income growth. While the National Retail Federation forecasts core retail sales to grow up to 3.7% this year, consumer confidence remains shaky amid ongoing tariff uncertainty and global trade disruptions. For local media, this presents short-term ad revenue opportunities in sectors like auto, home improvement, and financial services. However, advertisers are expected to be cautious and demand more ROI-driven, flexible advertising solutions.