TV & THE COMPETITION: MEDIA COMPETITION FOR THE CONSUMER

Americans lead media-driven lives, and technology is always changing how businesses can communicate with consumers. Not so very long ago, advertisers were limited to static media like billboards, newspapers, direct mail, and the Yellow Pages; radio, television, and cable followed. Social media and the internet are the newest tools in the box. With all these options, it can be hard to choose what to include in a marketing plan, but each medium has definite strengths and weaknesses. An effective campaign uses a combination of methods that complement one another and allow advertisers to reach the best possible audience.