As a media sales professional, your words are your weapons. They’re the tools you use to persuade, influence, and close deals. A well-crafted email, a compelling proposal, or a persuasive pitch can make all the difference. Why Writing Matters in Media Sales Clear and Concise Communication: A clear and concise message ensures your audience understands your point, leading to faster decision-making and increased efficiency.

I am never without a book, whether it’s a hardcover or an audiobook. If I’m doing anything that allows me to listen to a book, you’ll find me with an audiobook. I used to buy books for my clients, only to see them collect dust, unopened and unread. Right now, the One-Up Book Club is on its second round. The first five books include Nate Silver’s On the Edge, How Migration Works by Hein de Haas, Overruled by Neil Gorsuch and Janie Nitze, Minds Wide Shut by Garry Saul Morson and Morton Schapiro, and Nexus by Yuval Noah Harari.

A business proposal can bridge the gap between you and potential clients. Done correctly, it will outline your value proposition and persuade a company or organization to do business with you. Here, we’ll take a look at the various kinds of business proposals and go over how to write one. We’ll also see some ideas and examples to help guide yours.