WHY TV 2016

WHY TV 2016

WHY TV 2016

The TV: The Most Dynamic Device

It rsquo;s time to take a deep breath and stop all the hand wringing about the demise of TV, as a content and advertising medium, and the ascendancy of digital, as TV rsquo;s replacement. It hasn rsquo;t happened and is unlikely to occur like the ldquo;sky-is-falling rdquo; advocates claim it will.

A good place to start is THE MEDIACENTER rsquo;s August 2016 Online Newsletter. Yes, digital rsquo;s share of total ad spending is forecast to surpass TV rsquo;s share during 2017; however, the newsletter also reveals more compelling findings. Strata (a media buying and selling software provider) surveyed 84 US agency professionals, who were either media directors or held higher positions at a cross-section of ad agencies

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