WHY SHOULD A BUSINESS ADVERTISE?

What is the role of advertising? Aside from helping to sell a product or service, advertising has several key benefits in terms of reinforcing a company rsquo;s marketing efforts, providing information to customers and the marketplace, and creating and enhancing a company rsquo;s identity and image. Advertising helps create awareness for a business, reach new customers and different demographics, keep loyal customers and stay ahead of competition.

This simple, to-the-point document is a perfect leave-behind or mailing item for businesses in your market who have not advertised before or who have reduced their advertising due to the economy.