TV: No Apologies

With the increasing fragmentation of all media, and specifically TV, your role as a local TV media rep must also evolve. You must also be an educator and advisor to guide local advertisers through the media maze.

Your efforts start with no apologies for how TV is changing. Change is not only inevitable, but also welcomed, as it is often the catalyst for something new ndash; and something better for your local prospects and advertisers.

This month rsquo;s Special Report from Media Group Online focuses on some of those changes, why you and your station have no reasons to apologize and why what is emerging will be of significant benefit to viewers, stations, advertisers and media reps.