TV & THE COMPETITION

It rsquo;s a Jungle Out There!

Benign metaphors, such as landscape and universe, have been used to describe today rsquo;s media. As we advance further into the 21st century, ldquo;media jungle rdquo; may be a better metaphor, however. Although there are more media consumers, the competition has become so fierce for them that it is truly the survival of the fittest.