Trump Spent Less On Paid Social Media, Used Influencers To Reach Young Males

Although the 2024 U.S. presidential election was the most expensive general election in history mdash; with the bulk of spending going to media and advertising mdash; president-elect Donald Trump rsquo;s campaign invested far less money on social media advertising than in the 2016 or 2020 presidential races, marking a notable shift to alternative influential media expenditures.

Overall, since March 6 in the most previous election cycle, Democrats mdash; including the Biden and Harris campaigns, as well as outside groups supporting them mdash; outspent Republicans with a campaign spend of $1.6 billion to $956 million, respectively, according to NPR.

According to a new report by eMarketer, Trump rsquo;s campaign consistently spent less than Vice President Kamala Harris rsquo; campaign during crucial moments. For example, in the week after the candidates rsquo; sole debate, the Harris campaign spent $12.2 million across Facebook and Instagram, compared to the Trump campaign rsquo;s spend of $611,228.