TRENDS 2016: ACCELERATING TOWARDS AN ALL-DIGITAL WORLD

The Trends 2015 Special Report from THE MEDIACENTER focused on the ldquo;New Consumer. rdquo; These are the consumers who want to have significant influence over companies rsquo; current products and services and those they are developing as well as how, when and where those companies communicate and interact with them.

One year later, and not only are the new consumers in charge, but also their influence has reached even deeper. They no longer respond to or wish to live in the analog world of the 20th century. They recognize that we are accelerating towards an all-digital world quicker than we ever imagined and they relish the prospects and opportunities of such a place. Their acceptance of this new reality is forcing brands, retailers and businesses of all types to transition from an analog to a digital way of doing business just as quickly, or be left behind.