TikTok’s Valentine’s Day Playbook: Insights and Tips for Campaign Success

Executive Summary:
As Valentine rsquo;s Day approaches, TikTok has released a comprehensive 9-page planning guide to help brands capitalize on this key event. With 77% of TikTok users in the EU celebrating Valentine rsquo;s Day and 55% considering it important, the platform offers actionable insights, campaign timelines, and trending themes to optimize marketing efforts.

Key highlights include:

Early Momentum: Campaigns should launch as early as December to capture early planners, though the majority of activity peaks one month before the holiday.

Engagement Trends: Users celebrate not only romantic love but also self-love and friendships, utilizing hashtags like #SelfCare and #TreatYourself.

Themed Content: Creative campaigns featuring Valentine rsquo;s-themed projects resonate strongly, encouraging both gifting and personal indulgence.

Campaign Tips: The guide includes detailed strategies for researching audience behaviors, leveraging case studies, and integrating popular hashtags to boost visibility.

By aligning campaigns with TikTok rsquo;s insights and leveraging its highly engaged user base, brands can position themselves for success in the first major sales event of 2025. TikTok rsquo;s full guide, which includes additional data and case studies, is available for download.