Busting Through the Barriers

• Whatever the world throws at US consumers ndash; inflation, limited inventory, higher prices and interest rates, recessions and even drastic weather and a pandemic ndash; they are unstoppable. Since they are responsible for approximately 70% of total GDP, they better not stop.
• Although current economic conditions may cause many Americans to pause or re-prioritize their spending, total seasonally adjusted retail and food services sales during March 2023 was $6.92 trillion ndash; and only exceeded by January rsquo;s and February rsquo;s total.
• Savvy media ad reps and local business owners know the economy cycles through peaks and valleys. Those valleys are an opportunity to establish stronger relationships with loyal customers, retain market share and be positioned to take full advantage of the next peak.