Essential to the TV Experience

• Some may dismiss the notion that linear TV has any remaining ldquo;strengths. rdquo; Despite the onslaught of streaming services and video platforms, linear TV continues to attract a substantial audience and provides advertisers with a level of reach only radio can rival.
• Undoubtedly, the television experience, for both viewers and advertisers, is evolving and expanding, but linear TV is still an essential and unique component of that experience. It delivers coveted audiences that newer platforms can only offer in limited numbers.
• Abandoning linear TV is not a winning strategy for advertisers ndash; and this month rsquo;s Special Report from Media Group Online shows why it must be viewed as a complementary platform in the rush to embrace streaming content.