Fraught with Dangers

Watching a professional juggling act can be very entertaining, even mesmerizing, especially those juggling odd or extreme objects, such as torches, bowling balls and chainsaws.

As media sales reps and local advertisers are required to juggle ever more media, juggling the wrong ones can lead to mistargeted ad dollars, loss of customers and general confusion as to the best media to juggle.

All of this reinforces the need for local media reps to educate themselves thoroughly about media, retail and related topics so prospects and clients consider them trusted marketing consultants.