The Many Advantages of Ad Media Collaboration

The Fine Art of Collaborating While Competing

• As the media world and brands and retailers rsquo; ad spending becomes ever-more complex, competition is fierce, but more collaboration is required so everyone in that competitive arena can succeed.
• The expansion of media channels to engage with consumers more effectively and efficiently has diluted audiences on some of those channels, but agencies and advertisers have more pathways to reach targeted consumers, which is a positive trend.
• This month rsquo;s Special Report from Media Group Online explores ad media collaboration and why it rsquo;s a 21st-century success tool for media reps, agencies and advertisers.