The Consumer Chasm

Deeper Rumblings in the Retail Apocalypse

• The thousands of store closings and radical re-purposing of shopping centers/malls that have defined the so-called ldquo;retail apocalypse rdquo; are the outer manifestations of a much deeper challenge to brands and retailers: bridging the ldquo;consumer chasm. rdquo;
• It is the gap between brands and retailers rsquo; perceptions of 21st century consumers rsquo; wants and needs and, of equal importance, consumers rsquo; preferences of how brands and retailers should communicate with them.
• This month rsquo;s Special Report from Media Group Online looks deep into the chasm to determine how brands and retailers can overcome the primary challenge that has led to and continues to drive the current, major disruptions of the retail industry.