SUMMER TV: A SPLASH OF CASH

Cannonball the Competition

The competition is fierce for you and your station ndash; and your prospects and clients. With consumer confidence very high, a strong economy and people rsquo;s personal financial situation continuing to improve rapidly, you have many opportunities during summer 2018 to make a big splash in your local market.

• Consumer confidence increased from 123.1 during December 2017 to 125.4 for January 2018, according to The Confidence Board Consumer Confidence Index reg;.
• Americans rsquo; satisfaction with the state of the nation increased to 36% during early February 2018, from 29% during January and a low of 21% during October 2017, the lowest point of the year.
• In a January 2018 Gallup poll, 58% of Americans said they were satisfied with the nation rsquo;s economy, a 12% improvement from 2017.
• The American Institute of CPAs rsquo; Personal Financial Satisfaction Index increased 26.9 points during Q4 2017, the seventh quarter of positive increases and the second consecutive quarter at a record level during the 24-year history of the Index.
• The Q1 2018 Wells Fargo/Gallup Small Business Index improved to +107 from 103 for Q4 2017, with the Q1 2018 index the highest of the past 11 years.
• For 2017, the GDP increased 2.3%, compared to 1.5% for 2016, with Q4 2017 producing a solid increase of 2.6%, based on strong holiday shopping and a significant increase in home construction.