STREAMING MEDIA SERVICES

When you rsquo;re ldquo;King of the Hill, rdquo; challengers, pretenders and wannabes come at you from all sides. For ldquo;traditional rdquo; TV, it started with videocassettes and videodiscs, then cable and satellite, DVD/Blu-Ray, game consoles, the DVR, PCs, smartphones and tablets, and now streaming media services: Netflix, Amazon, Hulu, YouTube and an ever growing list of even newer players.

Have these disrupters eroded some of TV rsquo;s dominance? Certainly, it rsquo;s only to be expected. What may be more amazing is that the average time spent per adult per day with live TV is still more than twice as much as any of the 8 other media measured by Nielsen, including during its most recent measurement period, Q1 2016.