SOLVING THE MYSTERY OF THE MALE CONSUMER

SOLVING THE MYSTERY OF THE MALE CONSUMER

SOLVING THE MYSTERY OF THE MALE CONSUMER

Ending Stereotypes

  • The lives of men are changing dramatically ndash; their relationships (especially with women), home life, parenthood and careers. More of them support gender, economic and lifestyle equality and aren rsquo;t afraid to appear vulnerable.
  • Their evolving attitudes have resulted in more focus on their health and appearance and how they shop and what they buy. Brands and retailers can rsquo;t rely on the old stereotypes to reach and engage with men.
  • The insights and information in this Special Report from Media Group Online will help reveal the new male consumer and what kind of messages will resonate with him.

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