Radio & Streaming Music Services
More Choices, More Consolidation
- Radio and music listeners and advertisers have more choices, which has led to industry consolidation and renewed efforts at the federal level to de-regulate ownership rules.
- A major consolidation announced during February 2017 was the proposed merger of Entercom and CBS Radio, which would make the combined company more competitive with #1 iHeartMedia.
- These consolidations will affect local markets and competing local media, which is why it is so important that you understand today rsquo;s radio industry and its primary source of disruption, streaming music services.