Be a Change Agent

• Change is the one universal constant most challenging for humans. Our adaptability, however, allows us to change, although many resist. Typically, those who adjust to change in their personal and professional lives are more successful.
• Until recently, B2B sales seemed to be locked into a decades-old, legacy process. Many companies and sales teams have yet to embrace fully the new era of B2B sales, but they are courting disaster if they don rsquo;t do so quickly.
• This month rsquo;s Media Group Online Special Report explains what has changed in the B2B sales process and how salespeople, including those in media, can adjust to maximize sales and revenue opportunities today and into the future.