Media Usage Set to Decline in 2025: A Critical Juncture for U.S. and Canadian Media Sellers

For the first time since 2009, total media usage across the U.S. and Canada is expected to decline, with a projected 0.3% dip in 2025 according to PQ Media. The slowdown highlights how digital media growth can no longer offset traditional media declines mdash; but it also reinforces that traditional media still commands strong, high-quality audiences. For local media sellers, it rsquo;s a prime opportunity to position broadcast, print, and trusted digital outlets as powerful, stable options for advertisers aiming to maximize reach in a fragmented landscape.