LEGACY TV: NOT FADING TO BLACK

A Script of Almost Endless Pages

In most movie and TV scripts, the last direction at the bottom of the last page is typically ldquo;fade to black. rdquo; Whether legacy (or linear or traditional) TV ever reaches that last page is still to be determined, but it isn rsquo;t happening anytime soon.

The set is fully illuminated, the cameras are rolling and the actors are in position for another take, another scene ndash; and the American public, as well viewers globally, are still attracted to our ubiquitous ldquo;window on the world rdquo; and mesmerized by what they see and hear.

Various facts and forecasts make it very clear that legacy TV still retains its position as the premier medium. After decades of challenges from other major traditional media ndash; print, radio, outdoor and direct mail ndash; TV remains the leader in that realm. Even with a slight erosion of total daily TV viewing time, US adults will spend more than two hours per day more than the time they spend watching digital video during 2017, 2018 and 2019.