Is Radio at the Right Place on the Media Dial?

Like TV, Radio Has a New Strategy

Radio was the first broadcast medium. Despite the growing popularity of TV during the 1950s, radio was able to thrive. Thanks to the invention of the transistor and small portable radios, teenagers made the medium essential to their lifestyles.

Today, digital technologies challenge radio and TV. Just as the TV audience has fragmented, music streaming services, podcasts and a variety of audio devices have done the same to radio.

Now, radio is on the verge of introducing a number of new concepts similar to NextGen TV. In this report, Media Group Online outlines the current state of radio and what could propel it into a new age for the medium and its advertisers.