The Rural Story Today

• America remains a rural country, geographically, as almost three-quarters (72%) of the nation rsquo;s total land area is rural counties, 14% of the US population live there and approximately half of the land area is used for agricultural production.
• Buying food or other consumer products that originate in agriculture is the only interaction most Americans have with rural communities ndash; and very indirectly ndash; or when driving by or flying over farmland.
• Rural America is too easy to overlook, but that population is also consumers and users of advanced media and digital technologies just like their ldquo;city cousins rdquo; ndash; and deserves to have their story told.