Engaging with the Gen Z Consumer

• Parents, teachers and other influential adults teach the members of each generation the skills they need to lead a fulfilling and healthy life. Navigating an ever-more complex consumer landscape is one of the most important sets of skills.
• Gen Zers like recent generations were born into a world driven by consumption. That consumption engine is responsible for approximately 70% of the United States GDP, and Gen Zers are expected to keep stoking that engine.
• Advertising media and the companies that manufacture and sell the products and services Gen Zers are buying and will buy for most of the 21st century want to know how to engage with them. This Special Report from Media Group Online reveals some of those insights.