E-COMMERCE: E-NORMOUS, E-VOLVING AND E-SSENTIAL
As much media coverage and hype e-commerce receives, its 2013 revenue total of $262.3 billion was still only 5.8 percent of total US retail sales, which was $4.533 trillion. Although e-commerce sales will increase 87 percent from 2013 to 2018, it will account for just less than 9 percent of all US retail sales, forecasted to reach $5.552 trillion.