03
Dec

The $750 Billion Paradox: AI’s High-Converting Future Is Shackled by Search Engine Economics

The shift to AI-driven search is inevitable and shows rapid consumer adoption, but its immediate dominance is hindered by severe econom...

Read More

03
Oct

Meta Turns AI Chats into Ad Targeting Fuel

Meta will begin using data from user interactions with its AI assistant, Meta AI, to fuel targeted ads across its platforms starting December 16, 2...

Read More

20
Aug

The Future of Local: How Data Is Rewriting the Story of TV Advertising

Automatic Content Recognition (ACR) is a technology embedded in smart TVs that identifies what content viewers are watching—across broadcast, cable, a...

Read More