Cultural Influences of Consumer Markets

More Mixing in the American Melting Pot

Understanding today rsquo;s consumers is crucial for brands, retailers ndash; and media sales AEs. New niches of consumers are being added to the American ldquo;melting pot, rdquo; bringing their cultural influences, spending behaviors and media choices into the marketplace.

New technologies are helping, such as NextGen TV, which will make it easier for local retailers, but especially minority businesses, to engage with neighborhood audiences who are more likely to buy their products and services.

This Special Report from Media Group Online explores the ever-increasing and ever-changing diversity of American consumers and their cultural influences. It is a trend requiring more attention and awareness from you and your prospects and clients.