CONSUMERS GIVE GOOD FEEDBACK ON 360-DEGREE VIDEO

Marketers appear to be approaching the technology with caution. A survey by Demand Metric and Vidyard in 2016 found that only 6% of North American marketers said they had created 360-degree videos.

That number is likely to grow as more consumers experience the immersive video mdash;and in turn look for more such content. Last month, Twitter revealed that users on its platform, as well as Periscope, will be able to watch interactive 360-degree live videos from broadcasters. Facebook also has launched Live 360-degree video streaming.

By: Rimma Kats