CONSUMERS 2018, PART 1

Behaviors, Perceptions and Attitudes

People and, therefore, consumers are complex creatures. It rsquo;s even more the case today, as the world, in general, and the lives we live, specifically, bear little or no resemblance to the world and the lives of our childhood, whether we are Baby Boomers or Millennials.

The rapid technological transformations we are experiencing today and those that will overwhelm and amaze us during the remainder of our lives will create a world that will seem like we rsquo;re living on another planet in a ldquo;galaxy far, far away, rdquo; compared to the last half of the 20th century.

Of course, we can choose to hide in a cave or use our education (and the constant acquisition of new knowledge, which is the mission of Media Group Online), our skills and our indomitable human spirit not only to understand our world, but also to make sense of it and identify and benefit from the unprecedented opportunities it affords us.