Buckle up, advertisers, because 2024 on X was GOOD for business!
Buckle up, advertisers, because 2024 on X was GOOD for business!
Picture this: a year where every scroll, like, and share felt like part of a larger narrative mdash;a story of innovation, connection, and unmissable moments. X has not just evolved: it has transformed into a powerhouse of engagement and meaningful conversations. As a result, the advertisers that returned in 2024 are showing signs that they are here for the long haul!
Let rsquo;s dive into the whirlwind of factors that made X the epicenter of digital interaction and a place for brands and businesses not to miss out on.
High-Quality Audiences Spent More Time to Stay Informed in 2024
X is where the world rsquo;s most influential people come together daily, engaging more deeply than ever and therefore spending more time on the platform. In 2024, we hit a major milestone as a video-centric platform, with users watching 40% more video content year-over-year.
