Audio Content Will Be Heard!

• Video content, however it is consumed, often steals the media spotlight, touting the popularity of streaming services, watching on multiple devices and focusing on the turmoil of video viewership as it moves from legacy to Connected TV.
• As much as we enjoy viewing video content on mobile devices, there are limits as to where we can watch. Listening to audio content is truly a ubiquitous experience, anywhere, any time, and via multiple devices as well.
• The audio medium is evolving into the future much like video and audio has a hold on an enormous audience and remains a primary choice among local advertisers. In this month rsquo;s Special Report, Media Group Online shares the trends and insights of the audio medium.