Navigating the New Media Landscape: Insights for Local Media Sales from Horizon Media's Study

Navigating the New Media Landscape: Insights for Local Media Sales from Horizon Media's Study

Navigating the New Media Landscape: Insights for  Local Media Sales from Horizon Media's Study

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Target vs Walmart: The Power of Simple Value Over Purpose-driven Marketing 04
Dec

Target vs Walmart: The Power of Simple Value Over Purpose-driven Marketing

This year's Black Friday performance highlighted a critical lesson for local media advertisers: simple, benefit-driven value me...

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In-Store Shopping: Critical Channel for Holiday Sales Season 03
Nov

In-Store Shopping: Critical Channel for Holiday Sales Season

Physical retail maintains strong pull despite e-commerce growth, offering local media and agencies key targeting opportunities.

De...

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Consumers Plan Near-Record Holiday Spend; Local Media & Agencies Should Adjust Strategy 20
Oct

Consumers Plan Near-Record Holiday Spend; Local Media & Agencies Should Adjust Strategy

Consumers plan to spend an average of $890.49 this holiday season—the second-highest level in 23 years—despite concerns about tariffs and rising pr...

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