Business Background

• The combined market size for Pilates and Yoga studios in the US is estimated at a substantial $14.7 billion in 2024 [IBISWorld, Pilates Yoga Studios in the US industry analysis].
• According to Yoga Alliance, an estimated 38.4 million people in the US practice yoga regularly, which is roughly 10% of the population [Grand View Research, Yoga Market Size, Share, Growth Trends Report 2030].
• Demographics are evolving: While traditionally female-dominant, the gender gap is narrowing with more men attending classes, particularly those focused on strength and athletic aspects.
• Age is becoming less restrictive. Yoga studios offer classes designed for all ages, with programs specifically tailored to seniors and children.