Business Background

• Supermarkets regain ground: Despite the rise of discounters, supermarkets are seeing a resurgence as the main grocery store for 40% of shoppers [FMI Trends 2024].
• Online grocery holds steady: The rapid growth of online grocery shopping has plateaued, but it remains a significant factor. More people are using digital tools for planning and comparing prices before heading to stores.
• Focus on efficiency: Consumers are looking for ways to save time and money. This translates to a rise in meal kits, click-and-collect services, and loyalty programs.
• Potential Kroger-Albertsons merger: This looming merger could significantly impact the grocery landscape, potentially leading to store closures and price adjustments.