Understanding and adapting to a buyer’s personality type is a critical sales skill that can significantly improve close rates, reduce objections, and build long-term relationships. Drawing from DISC and MBTI frameworks, buyers can be categorized into four core types—Driver, Analytical, Amiable, and Expressive—each with distinct motivations and communication preferences. The article provides detailed strategies for identifying and selling to each type, including hybrid personalities, using real-world examples and role-play scenarios. It also highlights the risks of misalignment, such as being ghosted or losing credibility, and offers advanced techniques for adapting in real time. Beyond sales, this approach enhances communication in all interpersonal relationships, from family to the workplace.